May 26, 2010
By PGA TOUR Staff
FORT WORTH, Texas—In a show of support for Susan G. Komen for the Cure and to help increase awareness of breast cancer, the Crowne Plaza Invitational at Colonial is hosting its second annual Pink Out celebration. The tournament is encouraging all fans, officials, caddies and players to wear pink to the tournament this Saturday.
In support of the Pink Out, the tournament’s title sponsor, Crowne Plaza Hotels & Resorts, will donate $100 for every birdie and $500 for every eagle made by PGA TOUR players during the third round. In 2009, the pros made 325 birdies and five eagles Saturday, which equated to a $35,000 donation to Komen for the Cure.
Additionally, the tournament is asking Americans to show their support from home by making a donation to Komen via Komen’s-text-to-donate program. Fans can make a $10 donation by texting KOMEN to 90999; the $10 charge will be added to the donor’s phone bill. Message and date rates apply (see mgive.com/a for details).
“Crowne Plaza is proud to be partnering with Colonial and Susan G. Komen for the Cure to support a cause that’s so near and dear to the golf community—both players and fans alike,” said Gina LaBarre, vice president of brand delivery, Americas, InterContinental Hotels Group. “Crowne Plaza and its parent company IHG are committed to giving back.”
Last year, PGA TOUR players got into the act, wearing various shades of pink during third-round play. Eventual Crowne Plaza Invitational at Colonial winner Steve Stricker was one of those players.
“It’s great. It’s just a way of showing support and raising awareness for breast cancer. It looks like most of the players had [pink] on today,” Stricker said.
Tim Clark, who lost in a playoff to Stricker, agreed. “I think it’s something we should do more often. There are a lot of us affected by breast cancer. There is never enough awareness that can be raised. It’s great that it got the support that it did.”
In addition, in advance of the Pink Out, the downtown Fort Worth skyline will be awash in pink the night of Friday, May 28 as a number of the buildings will illuminate pink lighting as a reminder of Saturday’s initiative.
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