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THE PLAYERS doubles endowed first generation scholarship at the University of North Florida

August 18, 2017

Through the years, THE PLAYERS Championship has continually invested in University of North Florida students that are the first in their family to attend college. Now, THE PLAYERS has pledged to double THE PLAYERS Championship Endowed First Generation Scholarship at UNF to reach $1.5 million.

The PGA TOUR established THE PLAYERS Championship Endowed First Generation Scholarship at UNF in 2009. Over the years, they built the endowment to $750,000. The organization recently pledged an additional $750,000 over the next five years, doubling the endowment to reach $1.5 million.

“Education is a core charitable focus of THE PLAYERS Championship. This $750,000 endowment will help alleviate some of the financial burden many first-generation students face while attending college,” said Jared Rice, executive director of THE PLAYERS. “In April 2011, THE PLAYERS announced a commitment to generate $50 million for youth-related charities over 10 years and along with our staff and nearly 2,000 volunteers, we’re proud to say we’re on our way to achieving that goal ahead of schedule.”

The endowed scholarship at UNF currently supports 23 First Generation scholars annually. By making this investment and commitment to education, the scholarship has the potential to support over 50 scholars annually in five years. To date, more than 3,700 students at the University have been part of the First Generation scholarship program, receiving nearly $8 million in scholarship funding to achieve their dreams of being the first in their family to attend college.

“Thanks to THE PLAYERS, First Generation students are given an opportunity to achieve their dream of a college education and experience transformational learning opportunities at UNF,” said Ann McCullen, vice president for University Development and Alumni Engagement at UNF. “This scholarship gift creates a powerful ripple effect and lasting legacy in the community by inspiring others in a student’s family to pursue a college degree. We’re grateful to THE PLAYERS for their partnership and generous investment in education.”

First Generation is a matching gift program, meaning charitable contributions will leverage additional funds for student scholarships from the State of Florida. Approved by the Florida legislature in 2006, the First Generation Scholarship Program is uniquely designed to target those most in need by reaching Florida residents who are the first generation in their families to attend college.

THE PLAYERS Championship annually combines the best field in golf with the world-class venue that is THE PLAYERS Stadium Course at TPC Sawgrass. Proceeds from THE PLAYERS benefit Northeast Florida charities and have totaled more than $84 million since the event moved to Ponte Vedra Beach in 1977, including a record $8.5 million generated in 2016. For more on THE PLAYERS, visit

UNF, a nationally ranked university located on an environmentally beautiful campus, offers students who are dedicated to enriching the lives of others the opportunity to build their own futures through a well-rounded education.

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