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Morgan Stanley launches Eagles for Impact Challenge at THE PLAYERS

May 9, 2017

NEW YORK– Morgan Stanley today announced the launch of The Eagles for Impact Challenge, a new program where for each eagle made throughout THE PLAYERS Championship, Morgan Stanley will donate to the Ronald McDonald Family Room at Wolfson Children’s Hospital in Jacksonville, Fla. For more than 40 years, Morgan Stanley has been committed to helping children get a healthy start to life and will be tracking eagles made this week at THE PLAYERS Stadium Course at TPC Sawgrass in Ponte Vedra Beach, Fla., to give back to the local community.

Morgan Stanley will donate $5,000 for every eagle made, up to $250,000, as part of a grant to renovate, maintain and operate the Ronald McDonald Family Room, including a new garden. Opened in 1993, the Ronald McDonald Family Room offers a respite for families while their children receive care. Local Morgan Stanley employees will also volunteer to help support the families that use the room and provide maintenance as needed for the room and garden.

“We’re proud to be back at THE PLAYERS celebrating great performances by giving back,” said Mandell Crawley, Chief Marketing Officer, Morgan Stanley. “Together with the PGA TOUR, we share a commitment to excellence, performance and giving back and are thrilled to support the Ronald McDonald Family Room this week. We believe capital creates change, and as we deliver on this mission for our clients, our employees are creating change in our communities.”

As a Proud Partner of THE PLAYERS, Morgan Stanley will provide multiple opportunities to follow along as eagles are made, including:

  • Broadcasting the entire tournament on the Morgan Stanley building signage in the heart of Times Square. The nearly 460,000 pedestrians in Times Square on any given day will be able to watch the tournament and get updates on the number of eagles made and top player rankings on screens covering 13,000 square feet.  
  • TPC Sawgrass, fans will be able to join in on the action and stop by the Morgan Stanley Eagles for Impact Experience to try to make their own eagle in a state-of-the-art golf simulator.
  • Golf fans will be able to follow along on social as eagles are made using #EagleUp.

“THE PLAYERS Championship is committed to giving back to the Northeast Florida community, and we’re thrilled that Morgan Stanley has created and committed an additional avenue to generate funds for such a worthwhile and much-needed cause like the Ronald McDonald Family Room at Wolfson Children’s Hospital,” said Jared Rice, executive director of THE PLAYERS.  “Our 2,000-plus volunteers, tournament staff and fans are be proud to be associated with Eagles for Impact, knowing that thanks to the their support of the tournament – and Morgan Stanley’s generosity – children and families in need are being helped in countless ways.”

PGA TOUR superstar and Olympic gold-medalist Justin Rose is an enthusiastic supporter of the program.  “My wife Kate and I have a real passion for children’s health, so I’m thrilled to partner with Morgan Stanley in support of this new and exciting Eagles for Impact Challenge.  THE PLAYERS is one of the most prestigious championships we play, and the course rewards bold and aggressive shot-making.  Making an eagle always feels good, but thanks to Morgan Stanley, this week it will feel even better.”

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