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The Principal Charity Classic gives $1 million to charity in 2013

Children who will benefit from specially equipped iPads donated for communication therapy help make The Principal Charity Classic's announcement

September 25, 2013

DES MOINES, Iowa – The 2013 Principal Charity Classic will donate a record $1,032,500 to local children’s charities. This is the first time donations from the PGA TOUR’s Champions Tour tournament, sponsored by the Principal Financial Group and presented by Wells Fargo, surpassed the million-dollar mark in a single year.

“We’re very grateful to our 300 sponsors, the 81 Champions Tour players who participated in this year’s tournament, the more than 73,000 fans who attended and the 1,200-plus volunteers who helped make it all possible. Thanks to everyone’s support, The Principal Charity Classic will help thousands of children in need—right here in central Iowa,” said Larry Zimpleman, chairman, president and CEO, The Principal.

Wells Fargo, presenting sponsor of The Principal Charity Classic for the past seven years, announced an extension of its sponsorship through 2015. “Wells Fargo is incredibly proud to be a part of The Principal Charity Classic, which does so much good for so many kids. Extending our sponsorship for another two years helps to ensure that this tournament’s proud tradition will continue,” said Dan Abbott, president of Wells Fargo Retail Services.

For the third year in a row, The Principal Charity Classic is number one on the Champions Tour in tournament-generated proceeds to charity. Since the inception of The Principal Charity Classic in 2007, the tournament has distributed more than $5 million to children’s charities. All donations stay within central Iowa.

This year marked The Principal Charity Classic’s first year at Wakonda Club in Des Moines. “The legendary Wakonda Club course was a hit with players and fans alike,” said Mary O’Keefe, chair of The Principal Charity Classic and senior vice president, The Principal. “It presented new challenges to the players, gave fans amazing views of the play and helped us showcase the vibrant city of Des Moines to a national audience.”

Donations from the 2013 tournament will be distributed to five “FORE Our Kids” charities, as well as 106 Birdies for Charity organizations. The five “FORE Our Kids” charities are:

In addition to benefitting local charities, the PGA TOUR and an Iowa State University study estimate the tournament generates an economic impact of $20.8 million annually for the region, including increased business for area hotels, restaurants, shopping establishments and other entertainment venues. The event also showcases Des Moines to a national television audience.

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