Aflac honors leaders in fight against childhood cancer
September 6, 2013
COLUMBUS, Ga.– Aflac, the number one provider of supplemental insurance in the United States, announced today that the company is honoring two heroes in the fight against childhood cancer with their first ever Aflac Duckprints Award.
The awards will be presented to former Atlanta Braves pitcher John Smoltz and Aflac Cancer Center of Children's Healthcare of Atlanta Director Dr. William G. Woods. On hand to kick off the ceremony will be Atlanta sportscaster and cancer survivor Ernie Johnson, Jr.
Bailey Moody, a brave 11 year-old girl diagnosed in 2012 with an aggressive form of cancer called osteosarcoma, will represent children and families facing cancer. She underwent a remarkable procedure called Rotationplasty, where her leg was detached and then reattached backwards enabling her ankle joint to function as her knee joint. A prosthetic is attached to her foot to facilitate walking and running. Bailey is currently practicing with her middle school volleyball team and enjoys playing tennis and rock climbing.
“Aflac is proud to honor John Smoltz and Dr. William G. Woods, who passionately share our values of supporting people in their time of need,” said Kathelen Amos, President of the Aflac Foundation. “The footprints left by each of these heroes remind us of what we can accomplish when we reach out to help others. Aflac is proud to honor them with our inaugural Duckprints Award.”
To help raise funds and awareness around America’s unsung heroes, Aflac is asking people to become socially active in the cause. The company will donate $2 to the Aflac Cancer Center for any duckprints-related social actions taken on various social mediums up to $2 million from September, which is National Childhood Cancer Awareness Month, through December. Related social actions include:
- Twitter - - $2 for any tweet using the hashtag #duckprints or for retweets of duckprints related tweets
- Facebook - $2 for any share of specific posts related to duckprints or using #duckprints
- YouTube views - $2 per every view of the duckprints videos on YouTube
- ShareThis - $2 for every duckprints related video shared
To support the Aflac Duckprints initiative, Aflac also created a new website called aflacduckprints.com that enables users to nominate unsung heroes in their community who have made a difference in the lives of children and families facing cancer. People will be able to follow the Aflac duck on his journey to hospitals around the country honoring those who have made a difference in the fight against childhood cancer. In addition, merchandise such as plush Aflac Ducks and Duckprints related t-shirts, slippers and other items will be available for purchase at aflacduckprints.com with all of the net proceeds going toward the treatment and research of childhood cancer.
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