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The Principal Charity Classic sets new charity record

August 29, 2012

DES MOINES, Iowa– The 2012 Principal Charity Classic will donate a record $917,729 to local children’s charities.  The annual Champions Tour event is sponsored by the Principal Financial Group® and presented by Wells Fargo.

Three-time Principal Charity Classic winner Jay Haas

 “The 2012 tournament was record breaking in many ways. Thanks to the incredible support of all those involved, the charitable impact of The Principal Charity Classic has been taken to new levels, benefiting our most valuable asset – our kids,” said Larry Zimpleman, chairman, president and CEO, The Principal®. 

Over the last six years, The Principal Charity Classic, the only Champions Tour event in Iowa, has distributed over $4 million for
local children’s charities, funding efforts that have benefited thousands of children in Central Iowa.  

Donations from the 2012 tournament will be distributed to five “FORE Our Kids” charities, as well as 92 Birdies for Charity organizations.

The five “FORE Our Kids” charities are:

The Principal Charity Classic is among the top two of all Champions Tour events in terms of tournament generated proceeds raised for charity.

In addition to benefitting local charities, the PGA TOUR and an Iowa State University study estimate the tournament generates an economic impact of $20.8 million annually for the region, including increased business for area hotels, restaurants, shopping establishments and other entertainment venues. The event also showcases Des Moines to a national television audience and to more than 80 Champions Tour golfers.

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