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Morgan Stanley launches second year of Eagles for Impact Challenge by hosting Mayport Elementary at THE PLAYERS

May 9, 2018


Christy Gentzkow couldn’t hide her smile.

To the Mayport Elementary School teacher’s left, an energetic group of 70-plus third graders made the trip to TPC Sawgrass, for the chance to make an eagle in a state-of-the-art golf simulator. To her right, Gentzkow looked on as the rest of the children participated in fun activities, including a photo booth, and, of course, an area to select the book of their choice to take home with them.

It was all thanks to Morgan Stanley’s Eagles for Impact Challenge, with Mayport Elementary’s visit to the Eagles for Impact Experience Tent on Tuesday serving as the official launch of the 2018 edition of the program at THE PLAYERS Championship.

“The whole Eagles for Impact Challenge is a huge blessing for the school,” Gentzkow said. “The children were blown away by the field trip and to be able to pick out a book to take home. We are thankful for Morgan Stanley to put this opportunity in the hands of these children to help them learn a love for reading.”

For each eagle carded by a PGA TOUR player this week – including Justin Rose, who returns as Player Ambassador for the Eagles for Impact Challenge – Morgan Stanley will donate 1,500 books to Book Trust. The national charity helps remove barriers to literacy by equipping children to choose, take home, and love their own books – encouraging them to become lifelong readers and learners.

Morgan Stanley has set a goal of providing students across 100 classrooms around the U.S. with access to 75,000 books through this year’s PLAYERS Championship.

The Eagles for Impact Challenge is now in its second year.

We’re proud to be back at THE PLAYERS partnering with Justin Rose to celebrate great performances by giving back to our communities and future generations,” said Mandell Crawley, Head of Private Wealth Management, Morgan Stanley. “Together with the PGA TOUR, we share a commitment to excellence, performance and giving back and are thrilled to be back with the Eagles for Impact Challenge supporting Book Trust this week. We believe capital creates change, and as we deliver on this mission for our clients, our employees are creating change in our communities.”

There will be no shortage of ways to follow along as the eagles roll in.

In New York City, the entire PLAYERS Championship will be broadcast on the Morgan Stanley Headquarters building signage in the heart of Times Square, featuring an exclusive feed of the 12th and 17th holes. For fans on-site at TPC Sawgrass, meanwhile, the Eagles for Impact Experience Tent will be open all week, located between the 11th and 15th holes. Golf fans all over the world will be able to follow along on Twitter and Instagram by using #EagleUp or visiting the Eagles for Impact landing page,

“THE PLAYERS Championship strives to be a showcase of excellence in everything we do,” said Jared Rice, Executive Director of THE PLAYERS. “Morgan Stanley epitomizes this through its Eagles for Impact program, which highlights our Proud Partner’s dedication to supporting youth-related charities. Knowing that every eagle made at THE PLAYERS Championship this year will play a role in positively impacting the education and future of many children is a testament to the commitment Morgan Stanley has to making a difference, on and off the golf course.”

For more than 50 years, Morgan Stanley has been committed to providing children with the basic building blocks for a healthy future. 

Book Trust is committed to providing children with greater access to books and book ownership. Founded in 2001, Book Trust began with 170 students in Colorado and now serves more than 53,000 students in 21 states.

For more information on Morgan Stanley and the Eagles for Impact Challenge, please visit the official Eagles for Impact Challenge website and Morgan Stanley Newsroom.

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