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The First Tee Experience for kids & families hits THE NORTHERN TRUST this summer

June 21, 2018


PARAMUS, N.J. – June 21, 2018 – Tournament officials announced today that The First Tee, the youth sports organization whose mission is to grow the game of golf by transforming the experience that kids (and families) have with the sport, will present The First Tee Experience at THE NORTHERN TRUST 2018. This week-long, interactive destination will welcome kids of all ages to the PGA TOUR’s first FedExCup Playoffs event of the 2017-18 season at The Ridgewood Country Club in Paramus, NJ, August 21-26.

The First Tee Experience and the tournament are free to kids under 18 years of age who are accompanied by a ticketed adult, and there is no limit to the number of youth fans admitted with that ticketed adult. In addition, THE NORTHERN TRUST launched a cost-friendly package for families looking to attend this premier event. The Family Plan includes two Good-Any-One-Day adult grounds tickets, unlimited youth admission at the gate and two $10 concession vouchers for $150. More information can be found by visiting

The First Tee Experience is a signature, on-the-ground, immersive event where kids (and families) can get up close and personal with The First Tee brand. The First Tee Experience at THE NORTHERN TRUST is a 3,500-square-foot, air-conditioned venue that features golf-themed games, golf-inspired social media activities and scaled versions of The First Tee’s signature programs currently offered throughout the United States and around the world. The First Tee Experience, located along the 17th fairway adjacent to the Garden State Marketplace, will be open Tuesday – Wednesday from 10am – 4pm and Thursday – Sunday from 10am – 7pm.  Click here to watch a short video to see what fans can expect at The First Tee Experience.

The First Tee is excited to engage the next generation of kids and families at THE NORTHERN TRUST offering a new, exciting and different way for them to experience the game of golf,” said Keith Dawkins, Chief Executive Officer, The First Tee. “We are thrilled to be at this premiere PGA TOUR stop, delivering The First Tee’s positive messages and Nine Core Values to thousands of girls and boys across the Tri-State area.”

“It is an honor to work with The First Tee to provide kids and their families with an incredible experience at THE NORTHERN TRUST and to expose them to The First Tee’s mission and values,” said Julie Tyson, PGA TOUR Senior Vice President, Championship Management – New York and Executive Director of THE NORTHERN TRUST. “One of our key goals as a tournament is to give back to organizations that positively impact kids and to make this tournament affordable and fun for families to attend. The First Tee Experience and our ticket offerings for families accomplish just that.”

The pop-up-style, interactive event made its debut last month at THE PLAYERS Championship and travels to select golf and PGA TOUR events across the nation. The event also partners with local chapters of The First Tee to further their programs within the community.

Highlights at The First Tee Experience at THE NORTHERN TRUST include: The First Tee mini-golf challenge, an interactive Nine Core Values golf tee wall, a virtual reality gaming area, The First Tee golf simulator, The First Tee ball pit, arts & crafts activities, digital photo booths and a one-of-a-kind art installation. The First Tee Experience will also feature a recharge lounge for adults to watch the live feed of the tournament and get information on The First Tee and ways they can connect with a chapter in their hometown.

The First Tee volunteers will don custom t-shirts by Super Bowl champion and former NFL All-Pro Martellus Bennett, founder of The Imagination Agency, a multimedia production company that creates children’s content.

The First Tee introduces kids to the game of golf and teaches the Nine Core Values that are inherent to the sport – Honesty, Integrity, Sportsmanship, Respect, Confidence, Responsibility, Perseverance, Courtesy and Judgment.

About The First Tee

The First Tee ( is a 501(c)(3) nonprofit youth sports organization whose mission is to grow the game of golf by transforming the experience that kids (and families) have with the sport. The First Tee is engaging the next generation of fans through unique golf experiences, signature events and strategic partnerships. Since its inception in 1997, The First Tee has introduced the sport of golf and The First Tee’s Nine Core Values to more than 15 million kids, positively impacting their lives along the way. The First Tee offers programs in all 50 states, reaching more than 5 million kids annually through: The National School Program in more than 10,000 elementary schools, 150 chapters at more than 1,200 golf courses and The First Tee DRIVE at 1,300 youth centers. The First Tee is expanding globally and currently offers programs at six international locations. 

The First Tee’s Founding Partners are LPGA, the Masters Tournament, PGA of America, PGA TOUR and the USGA. Golf Channel is The First Tee’s proud media partner and former President George W. Bush serves as honorary chair.

To learn more about The First Tee, please visit:


THE NORTHERN TRUST is the first of four events in the FedExCup Playoffs, the culmination of the season-long competition that is the centerpiece of the PGA TOUR Season. Played in the New York/New Jersey Metropolitan area, THE NORTHERN TRUST features do-or-die drama as the top 125 players compete to advance, and for one in five, their season will end. With strong ties to the essential elements of New York culture, the event is a celebration of fashion, food and the best golfers on the planet. Many of the world’s top players have won THE NORTHERN TRUST including Adam Scott, Jason Day, Matt Kuchar and 2017 champion Dustin Johnson, who won the event for the second time in a thrilling playoff over Jordan Spieth. Since the tournament’s inception in 1967, it has generated more than $46.2 million for New York/New Jersey Metropolitan-area charities.


Northern Trust Corporation (Nasdaq: NTRS) is a leading provider of wealth management, asset servicing, asset management and banking to corporations, institutions, affluent families and individuals. Founded in Chicago in 1889, Northern Trust has offices in the United States in 19 states and Washington, D.C., and 22 international locations in Canada, Europe, the Middle East and the Asia-Pacific region. As of March 31, 2018, Northern Trust had assets under custody of US $8.1 trillion, and assets under management of US $1.2 trillion. For more than 125 years, Northern Trust has earned distinction as an industry leader for exceptional service, financial expertise, integrity and innovation. Visit or follow us on Twitter @NorthernTrust.

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